GCI Webinar: Chinese Publishing Business

发布于 15.06.2017

"The Chinese Publishing Business,

Its International Ambitions and Future Prospects"

Time: 15.00-16.30 June 15, 2017
Location: DS-zaal, Smitsborg, Nettelbosje 1, 9747 AJ Groningen
Presenter: Dr. Matthias Wahls, founder and managing director of his Intercultural Publishing Consultancy

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(If you have registered this webinar before in the GCI series webinar registration form, you do not need to register it again.)
Two types of participation:

1. offline in the Smitsborg in Zernike campus in University of Groningen where you can communicate with the key note speaker in person
2. or attend online wherever you are by the link we will send to you one day before the webinar. Online interactions with the experts are possible as well.
   NB: The number of online participants is 24. First come, first served.

About the topic:
In this webinar, Mr. Matthias will shed light on the “Going Global” process of China’s publishing industry, as it is now underway for almost 15 years. Through some examples, an overview of the past & current status of China’s (academic) Publishing Industry, and its present level of internationalization will be sketched. By using also a few market – entry strategies of Western Presses, a broader picture of almost unlimited business opportunities on the Chinese market for any publishing house, either Chinese or of foreign origin, will be drawn.
About the presenter:
Dr. Matthias Wahls 吴乐思, is founder and managing director of his Intercultural Publishing Consultancy 乐思跨文化出版咨询, with special focus on international activities of Chinese Publishers and Publishing Group’s. He has worked at Elsevier Science (Amsterdam), Brill Academic Publishers (Leiden) and Bridge21 publishers (US). In China, M Wahls is well connected to many of the top tier publishing houses and publishing groups, like Science Press and Higher Education Press. M. Wahls does hold a PhD in Physical Chemistry in Leiden University and a MSc. in Chemistry in TU Clausthal, Germany. While being a born German, M Wahls lives in the Netherlands since 1993.

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The following webinars:

➢ Fundamentals of Harmonism in Chinese Heritage
Time: 12.30-14.00 June 22, 2017
Location: Room 17, Smitsborg, Nettelbosje 1, 9747 AJ Groningen
Presenter: WANG Keping, a fellow of Chinese Academy of Social Sciences (CASS), and professor of Beijing International Studies University (BISU)
For more information!
➢ How to Do Business in China: Cultural Difference Between East and West in Business Practice
Time: 15.00-16.30 June 29, 2017
Location: DS-zaal, Smitsborg, Nettelbosje 1, 9747 AJ Groningen
Presenter: Wu Jia, promoter of international trade sent by China Council
For more information!